Product Hunt Launch Guide
Solopreneur
Solopreneur
What is Product Hunt
Community platform for discovering and sharing new products.
Pros:
- Acquire initial users
- Backlinks (SEO effect)
- Possible media exposure
- Investor interest
Site: producthunt.com
Pre-Launch Preparation
Essential Materials
- Product Intro Video (within 1 minute recommended)
- Screenshots (3-5 shots)
- Logo (240x240 pixels)
- Tagline (within 60 characters)
- Description (around 300 characters)
Hunter Recruitment
Hunter is the person who registers the product on your behalf.
- Hunter with more followers is advantageous
- Recruit 2 weeks before launch
- Request via Twitter DM
Supporter Network
- Notify friends and family in advance of launch
- Company colleagues, friends, SNS followers
- Avoid excessive support (reverse effect)
Launch Day
Timing
- Start Time: 12:01 AM PST (5 PM Korean time)
- Recommended Days: Tuesday-Thursday
First Few Hours Are Important
- Write Maker introduction comment immediately
- Reply quickly to all comments
- Share on social media
- Monitor rankings
Post-Launch
1-3 Days
- Collect and organize feedback
- Quick bug fixes
- Send thank you messages
After 1 Week
- Analyze results
- Prepare follow-up content
- Consider launching on other channels
Success Factors
| Factor | Importance |
|---|---|
| Product Quality | Very High |
| Video/Image Quality | High |
| Community Engagement | High |
| Timing | Medium |
| Hunter Influence | Medium |
Common Mistakes
- Launch without sufficient preparation
- Launch without video
- Don't respond to comments
- Negligent management after launch