SEO Basics Guide
Solopreneur
Solopreneur
What is SEO
Search Engine Optimization, optimizing for search engines.
Goal: Rank high in Google search results for free traffic.
Keyword Research
Free Tools
- Google Keyword Planner
- Ubersuggest
- Answer The Public
Paid Tools
- Ahrefs ($99/month~)
- SEMrush ($119/month~)
- Moz Pro ($99/month~)
Good Keyword Criteria
- Monthly search volume: 100-1,000 (for beginners)
- Competition difficulty: Low-Medium
- Commercial intent: Exists
On-Page SEO
Title Tag
- Within 60 characters
- Include keyword at beginning
- Click-through language
Meta Description
- Within 150 characters
- Summarize core content
- Include call to action
URL
- Short and clear
- Include keyword
- Minimize special characters
Heading Structure
H1: One per page (include keyword)
H2: Main sections
H3: Subsections
Content SEO
Article Length
- Minimum 1,500 words recommended
- Comprehensive guides: 3,000+ words
- Quality over length
Content Types
- How-to guides
- Comparison posts (A vs B)
- List type (10 ways methods)
- Reviews
Backlinks
Natural Methods
- Guest posting
- Create useful resources
- HARO (answer journalist questions)
Avoid
- Buy links
- Spam comments
- PBN
Technical SEO
- Optimize site speed
- Mobile responsive
- HTTPS
- Submit sitemap
- robots.txt
Tracking
Google Search Console
- Free
- Check search performance
- Check index status
Google Analytics
- Traffic analysis
- User behavior